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#AgenticAI is rapidly becoming a competitive advantage for #retailers & #CPG #brands, transforming how teams work, decisions are made, and customers are engaged linkedin.com/posts/shishs_la-r

www.linkedin.com#AgenticAI is rapidly becoming a competitive advantage for #retailers and #CPG #brands, transforming how teams work, decisions are made, and customers are engaged. | ShiSh S.#AgenticAI is rapidly becoming a competitive advantage for #retailers and #CPG #brands, transforming how teams work, decisions are made, and customers are engaged. - La Redoute uses a #GPT4-powered #chatbot on #AzureOpenAI that now resolves around 60% of app-based customer queries autonomously. (https://lnkd.in/grgBQFcV) - MediaMarktSaturn equips store associates with a voice-enabled assistant (“MyBuddy”) that provides real-time product info across 400,000 SKUs in multiple languages. (https://lnkd.in/gxU65Wjy) - The Estée Lauder Companies Inc. built a ConsumerIQ copilot using Microsoft Copilot Studio to scan thousands of documents and surface insights in minutes, accelerating innovation across 25 brands. (https://lnkd.in/gS7gdef6) - Lifetime Products uses autonomous finance and #ecommerce agents through Dynamics 365, achieving 95% efficiency gains and redeploying 20% of team time to higher-value work. (https://lnkd.in/geqgvw-S) - Puratos, meanwhile, introduced "Purabot," a conversational agent helping bakers across 100 countries discover ingredients and recipes, boosting product discovery and generating sales leads directly from chat. (https://lnkd.in/gSX2vQxM) These are early examples of how #AgenticAI shifts work from human-in-the-loop to human-at-the-edge, where digital agents handle the repetitive and the real-time, while humans focus on creativity and strategy. I am excited about #MultiAgentic systems where customer, store, supply chain, and finance agents work in coordination. If you're a retailer or brand exploring multi-agentic AI and interested in how innovative startup solutions can augment and accelerate your in-house initiatives, let me know. I’d be happy to help organize a personalized Startup Showcase, bringing together relevant founders for a discovery session tailored to your goals.

As a sustainable CPG brand, properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you need to identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly... Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands — Curio Research curioresearch.net/news-notes/2 #greenmarketing #cpg #sustainability #mrx

The rising demand for supply chain transparency poses both challenges and opportunities for sustainable and ethical CPG brands. There is increased pressure to substantiate claims about sourcing, labor practices, environmental footprint, etc. Radical transparency allows values-driven companies to differentiate themselves and build trust. #greenmarketing #cpg #mrx
Shine a Light on Your Supply Chain: The Growing Call for Transparency — Curio Research curioresearch.net/news-notes/2