via #JatinModi on #LinkedIn
Marriage, home, children: life's milestones became the ultimate luxury portfolio.
In 1397, Giovanni de' Medici opened a small bank near Florence's Ponte Vecchio. Where others seized property on default, he offered flexible terms and political discretion. 'We're here to help Florence prosper.'
Need materials for your workshop? The Medici provides. Short on rent? They'll cover it. Within a decade, half of Florence owed them money.
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