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#subscription billing app Recurly released an interesting #churn study: The Top Reason for #churn: "Wasn't using it" (34%), "Price increased" (34%), "Reduce expenses" (32%). This totally agrees with my own experience: It's all about customers getting value for their money. Everything else is secondary! https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/ #subscriptioneconomy
Recurly, Inc.State of Subscriptions: What consumers want [Report] | RecurlyDiscover the essential components that create a positive subscriber experience. Leverage these insights to boost acquisition, retention, and revenue for your subscription business.