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#extendedreality

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While participants saw benefits like improved focus and privacy, concerns around missing important information and isolation also emerged.
Our findings highlight the need for intuitive #XR ad-blocking controls and we provide guidelines for future content-blocking XR design.

👉 Read the full paper here: alexandria.unisg.ch/handle/20.

#AdBlocking #AugmentedReality #Advertising #DiminishedReality #AdBlock #ExtendedReality
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www.alexandria.unisg.chAd-Blocked Reality: Evaluating User Perceptions of Content Blocking Concepts Using Extended RealityInspired by the concepts of diminishing reality and ad-blocking in browsers, this study investigates the perceived benefits and concerns of blocking physical, real-world content, particularly ads, through Extended Reality (XR). To understand how users perceive this concept, we first conducted a user study (n=18) with an adblocking prototype to gather initial insights. The results revealed a mixed willingness to adopt XR blockers, with participants appreciating aspects such as customizability, convenience, and privacy. Expected benefits included enhanced focus and reduced stress, while concerns centered on missing important information and increased feelings of isolation. Hence, we investigated the user acceptance of different ad-blocking visualizations through a follow-up online survey (n=120), comparing six concepts based on related work. The results indicated that the XR ad-blocker visualizations play a significant role in how and for what kinds of advertisements such a concept might be used, paving the path for future feedback-driven prototyping.

Looking forward to the outcomes of this project... Museums in the Metaverse (MiM) is uncovering huge public interest in accessing museum collections through virtual reality (VR) and extended reality (XR) tech.

The wider project is creating an XR platform that aims to engage visitors to explore cultural assets in new and innovative ways...

gla.ac.uk/news/headline_113822 #XR #VR #museums #CulturalHeritage #ExtendedReality #Glasgow

www.gla.ac.ukLargest survey of its kind charts immersive digital future for museums worldwideA global survey has revealed an overwhelming public interest in accessing museum collections through virtual reality (VR) and extended reality (XR) technologies.