Google about the 10 blue links in search: "We’re not going to abandon that model." Google will also focus more on contextual answers and summaries.
Google about the 10 blue links in search: "We’re not going to abandon that model." Google will also focus more on contextual answers and summaries.
Google isn’t the only gateway anymore.
AI search (ChatGPT, Perplexity, Copilot) is changing everything.
It’s not just SEO now — it’s GEO. Be the source AI cites, or risk invisibility.
Read more https://hostvix.com/from-seo-to-geo-how-ai-is-rewriting-the-rules-of-search/
#PenskeMedia, owner of #RollingStone and #Billboard, sued #Google, alleging its #AIsummaries use their journalism #withoutconsent and reduce website #traffic. The lawsuit claims Google leverages its search dominance to impose terms on publishers, impacting advertising and subscription revenue. Google argues that #AIoverviews benefit users and drive traffic to a wider variety of websites. https://www.reuters.com/sustainability/boards-policy-regulation/rolling-stone-billboard-owner-penske-sues-google-over-ai-overviews-2025-09-14/?eicker.news #tech #media #news
People Inc. CEO: Google is an ‘Intentional Bad Actor’ With its AI Content Scraping
#Google #AI #AIEthics #Publishing #ContentScraping #Cloudflare #PublisherRevenue #AIMode #AIOverviews #GoogleGemini #GoogleSearch #SearchEngines
New version of Google Quality Rater Guidelines is here - with examples for AI Overviews. When are they helpful, when do they fail to meet user needs?
My research on AI Overviews in Google search in Slovakia (launched in May): https://bastadigital.com/vyskum-ai-overviews-na-slovensku/
Currently in Slovak, but I'll prepare English version as well. In the meantime, feel free to use browser translation.
#seo #slovakia #ai #llm #llms #google #research #aioverviews #search
In questo esempio, si vede in azione una nuova versione del workflow multi-agente dedicato all'ottimizzazione dei contenuti per #AIOverviews e i sistemi ibridi (SE + #LLM).
Supporto a #GPT5, integrazione di semantic-ranker di Google per calcolare la rilevanza contestuale tra la query e le risposte dei risultati nella SERP di Google.
I dettagli: https://www.linkedin.com/posts/alessiopomaro_aioverviews-llm-gpt5-activity-7364536377633320960-Qq8u
___ 𝗦𝗲 𝘃𝘂𝗼𝗶 𝗿𝗶𝗺𝗮𝗻𝗲𝗿𝗲 𝗮𝗴𝗴𝗶𝗼𝗿𝗻𝗮𝘁𝗼/𝗮 𝘀𝘂 𝗾𝘂𝗲𝘀𝘁𝗲 𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗵𝗲, 𝗶𝘀𝗰𝗿𝗶𝘃𝗶𝘁𝗶 𝗮𝗹𝗹𝗮 𝗺𝗶𝗮 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://bit.ly/newsletter-alessiopomaro
In ambito di Search (es. motori di ricerca o sistemi #RAG) si parla spesso di "pertinenza".
Negli ultimi mesi ho studiato l'argomento, e condivido alcuni spunti che mi hanno affascinato: https://www.linkedin.com/posts/alessiopomaro_search-rag-ai-activity-7363449043798081538-B6mq
___ 𝗦𝗲 𝘃𝘂𝗼𝗶 𝗿𝗶𝗺𝗮𝗻𝗲𝗿𝗲 𝗮𝗴𝗴𝗶𝗼𝗿𝗻𝗮𝘁𝗼/𝗮 𝘀𝘂 𝗾𝘂𝗲𝘀𝘁𝗲 𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗵𝗲, 𝗶𝘀𝗰𝗿𝗶𝘃𝗶𝘁𝗶 𝗮𝗹𝗹𝗮 𝗺𝗶𝗮 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://bit.ly/newsletter-alessiopomaro
"When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business model of vast reaches of the web.
Now, there is growing evidence validating those fears.
New research shows the web traffic that publishers have long relied on is significantly slowing, thanks to AI-generated summaries and the rise of AI chatbots.
Traffic to CNN's website has dropped about 30% from a year ago. Business Insider's and HuffPost's sites saw traffic plunges around 40% in the same period, according to figures from digital market data firm Similarweb.
While many factors influence traffic fluctuations, publishers say the introduction of Google's AI Overviews in May 2024 has packed a punch.
Helen Havlak, the publisher of The Verge, a tech news site and Vox Media's most visited homepage, said when people see AI summaries, they visit sites for information less often."
https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers
Google calls study about reduced click rates caused by AI Overviews "flawed and skewed":
New study: AI Overviews reduce clicks on organic search results by about 50 percent.
https://www.seo-suedwest.de/9881-ai-overviews-reduzieren-klickrate-auf-8-prozent-neue-studie.html
"Sixteen months have passed since we showed you how Google’s algorithm was killing independent websites by favoring big media publishers that were abusing their reputation to sell you bad products.
Since then, Google enforced a new spam guideline called “site reputation abuse” by removing entire sections of major websites from their search index… at least for a few months.
While this drama was unfolding, Google rolled out AI Overviews under the slogan, “Let Google do the searching for you.”
But are AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? And how does this change affect the websites that made Google’s AI possible in the first place?
To find out, we spent weeks conducting research into air purifiers we reviewed (including models that don’t exist) to determine whether Google Search results and AI Overviews are leading consumers to good advice.
It turns out this rabbit hole is deeper than we thought, with ramifications that span major Reddit communities and could be leading you to scams and defamatory hallucinations.
I hope you’re ready for a long read because this article is packed with examples, fresh data and way too many screenshots."
Brand visibility in Google AI Overviews: Study from Ahrefs shows factors with highest correlation.
Studio e ottimizzazione dei contenuti di #AIOverviews: come si può lavorarci?
Questo software è un piccolo esempio. Come funziona: https://www.linkedin.com/posts/alessiopomaro_aioverviews-langgraph-ai-activity-7340651280337383426-rzdK
___ 𝗦𝗲 𝘃𝘂𝗼𝗶 𝗿𝗶𝗺𝗮𝗻𝗲𝗿𝗲 𝗮𝗴𝗴𝗶𝗼𝗿𝗻𝗮𝘁𝗼/𝗮 𝘀𝘂 𝗾𝘂𝗲𝘀𝘁𝗲 𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗵𝗲, 𝗶𝘀𝗰𝗿𝗶𝘃𝗶𝘁𝗶 𝗮𝗹𝗹𝗮 𝗺𝗶𝗮 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://bit.ly/newsletter-alessiopomaro
Googles KI-Ergebnisse reduzieren den Traffic zu Verlagen massiv.
Weniger Klicks für Verlage #Google|s #KI-gestützte #Suchfunktionen wie #AIOverviews reduzieren massiv den #Traffic auf #Nachrichten-Websites.
Antworten direkt von der KI Nutzer erhalten Infos sofort von #Chatbots und brauchen seltener auf klassische Suchergebnisse oder Links zu klicken. (1/2)
#Google’s #AIOverviews and #chatbots are reducing #traffic to #news #publishers: This decline in referrals threatens #revenue and the sustainability of quality #journalism. https://techcrunch.com/2025/06/10/googles-ai-overviews-are-killing-traffic-for-publishers/?eicker.news #tech #media #news
Google: Gap between impressions and clicks is increasing due to AI Overviews and AI Mode:
https://www.seo-suedwest.de/9808-google-die-entkopplung-von-impressionen-hat-begonnen.html
I wrote a new thing today on Recollect.
"When You Read Patents, You Should Check Names & Topics"
#seo #ai #aimode #aioverviews #searchengineoptimization #google #patents
"Search With Stateful Chat" patent (Cf. https://patents.google.com/patent/US20240289407A1/en ) - appears to describe the Gemini app for smartphones.
"Method for Text Ranking with Pairwise Ranking Prompting" (Cf. https://patents.google.com/patent/US20250124067A1/en ) - documents an experimental process described in this research paper titled "Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting" (Cf. https://arxiv.org/pdf/2306.17563 ). There is no indication this was introduced into a live agentic system like Gemini.
"User Embedding Models for Personalization of Sequence Processing Models" (Cf. https://patents.google.com/patent/WO2025102041A1/en ) - documents an experimental process for improving recommender (sub-)systems (like movie searches) that incorporate large language models. The process is described in this research paper titled "User Embedding Model for Personalized Language Prompting" (Cf. https://arxiv.org/pdf/2401.04858 ).
"Systems and methods for prompt-based query generation for diverse retrieval" (Cf. https://patents.google.com/patent/WO2024064249A1/en ) - updates a 2022 patent for a process named PROMPTAGATOR that generates queries more efficiently based on a small number of examples, as described in this research paper titled "Promptagator - Few-shot Dense Retrieval from 8 Examples" (Cf. https://arxiv.org/pdf/2209.11755 ). This could be used to generate query fan-outs (but query fan-out has been used in multiple systems at least since the 1990s, so there are many implementations).
"Instruction Fine-Tuning Machine-Learned Models Using Intermediate Reasoning Steps" (Cf. https://patents.google.com/patent/US20240256965A1/en ) - documents an older method for fine-tuning instructions submitted to LLMs, as described in this 2022 research paper titled "Scaling Instruction-Finetuned Language Models" (Cf. https://www.jmlr.org/papers/volume25/23-0870/23-0870.pdf ). The work has been superseded by this paper titled "Mixture-of-Experts Meets Instruction Tuning: A Winning Combination for Large Language Models" (Cf. https://arxiv.org/pdf/2305.14705 ).
This is the AI Overviews patent, titled "Generative summaries for search results" (Cf. https://patents.google.com/patent/US11769017B1/en )
Mentre fino alla settimana scorsa #AI Mode di Google presentava le fonti con link senza parametri e con attributo "noreferrer", oggi la situazione è già cambiata.
Iniziano a comparire i text fragment ("#:~:text=" - come su #AIOverviews) e i link non sono più "noreferrer".
Vedremo quale sarà la versione definitiva.
___ 𝗦𝗲 𝘃𝘂𝗼𝗶 𝗿𝗶𝗺𝗮𝗻𝗲𝗿𝗲 𝗮𝗴𝗴𝗶𝗼𝗿𝗻𝗮𝘁𝗼/𝗮 𝘀𝘂 𝗾𝘂𝗲𝘀𝘁𝗲 𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗵𝗲, 𝗶𝘀𝗰𝗿𝗶𝘃𝗶𝘁𝗶 𝗮𝗹𝗹𝗮 𝗺𝗶𝗮 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://bit.ly/newsletter-alessiopomaro